Social Media vs. SEO (with some PPC for good measure)

There many ways to market your company but when it comes to using the internet, people often chose between these three main methods:

Social Media Marketing

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

I believe that you need to use all three at the same time to give your small business the 1,2,3 punch of a great inbound marketing campaign.

Social Media sites can connect with your prospects in a non-threatening way that people have come to expect in todays marketing communications.  You build a community and allow for people who believe in who you are to promote your business for you.  This method relies upon the consumer to connect to your message and pass your info along to their contacts in order to succeed.  Your message must be sincere and compelling and you need regularly scheduled communications to make this work.  Sites like Facebook, Blogs (like this one), Twitter

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  1. Pingback: Social Media vs. SEO (with some PPC for good measure) | Eli on … | Captainslacko's Pay Per Click

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