Link Analysis and Why You Should Care

Link Analysis with Fuzzy Set Theory and Latent Semantic Analysis

Do terms like ‘Fuzzy Set’ and ‘Latent Semantics’ mean anything to you?

Fuzzy Set Theory – Logic that is neither true nor false (often used for misspellings), created by Dr. Lotfi Zadeh in 1969.

Latent Semantic Analysis – Method used to “learn” similarities in words through the comparison of the surrounding text in a composite index of billions of Web pages.

Link Analysis

Odds are, such jargon has no practical application in your daily life, but if you’re an SEO, you’d better be aware of the methods used by search engines to better understand what the topic of a Web page is and how that understanding effects the ranking within any given search result you show up for.

Link analysis allows search engines to better measure the coming and going of links to your Web page, and along the way a lot more goes on than just counting your links and tracking your keywords.

Why You Should Care

Everyday new methods and practices crop up as for how to better measure the topic (or keyword) of a Web page and also how to improve tracking your ranking for a Web page about a particular topic (or keyword).

Fuzzy Set Theory and Latent Semantic Analysis are just a couple of examples how a search engine can determine the value your Web page has for a keyword that it targets. To learn more, check out more of my search articles, but more importantly, read up on some of the search resources that I have listed in the links section.

As always, more to come. Stay tuned.