Google Search Commands not for SEO’s faint of heart


The following are a few examples of some search operator commands Google has to help power users cut to the chase in finding information on whatever query their weary heart desires – more or less, these are SEO tools to asess the competition. You simply type these into Google’s search as you would any other query, only these are specifically meant to filter down your results in a much more targeted way.

Google search command: keyworda -keywordb

Google search command: keyworda -keywordb

keyworda -keywordb
This will show you pages with keyworda in them, but do not include keywordb.

~keyword
This will display Web pages with keywords that Google considers related in some way.

I explain it this way to specifically point out that this relation is not necessarily based on definition of a keyword, but that Google’s learning algorithms may make connections to keywords that by definition are not relevant to each other – rather, they have a search relation in some way. This speaks to the level of depth Google’s search engine has gone to understand the intent behind the search of their users.

keyworda * keywordb
This search operator is a request for Google to display results with whatever keywords you place in your query, and depending on where you place the asterisk, Google makes an educated guess at displaying the best results with other relevant and/or popular keywords.

link:yoursite.com
This will show you pages that are linking to that site.

related:yoursite.com
This shows you sites Google believes are related to that site.

site:yoursite.com
This displays all pages Google currently has indexed for that site.

cache:yoursite.com
This will show you the most recent snapshot Google has cached for that Web page.

inurl:keyword
This will show you pages Google has indexed with that keyword in it’s URL (Uniform Resource Locator, better known as the link).

allinurl:keyworda keywordb keywordc
This will show you pages Google has indexed with all of the keywords in it’s URL.

intitle:keyword
Like the allinurl command, this will show you results with the keyword in the <title>.

allintitle:keyworda keywordb keywordc
Like the allinurl command, this will show you results with all of the keywords in the title – intended for multiple keyword searches.

inanchor:keyword
This displays pages with the keyword in anchor text.

allinanchor:keyworda keywordb keywordc
This displays pages with all of the keywords in anchor text.

intext:keyword
As the above, this command will display pages with the keyword in text, but not in links or page titles.

allintext:keyworda keywordb keywordc
Displays pages with all of the keywords in text, but not in links or page titles.

links:keyword
This displays pages with links containing the keyword, not titles or text.

allinlinks:keyworda keywordb keywordc
This displays pages with links containing all of the keywords, not titles or text.

Combining commands can be much more powerful if done correctly. For example, using the site: command with &as_qdr= can give you insight into how frequently Google is crawling a site.

An example of placing the following commands into a search URL for Google would look like the following:

Search results for the previous day:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=d

Search results for the past week:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=w

Search results for the past month:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=m

Search results for the past 2 months:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=m2

Search results for the past 3 months:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=m3

Search results for the past 4 months:
http://google.com/search?q=site%3Ayoursite.com&as_qdr=m4

Please keep in mind these few examples are of the kinds of search tricks an SEO can pull off in trying to measure the level of competition for a particular keyword of interest, but these tools are only as good as the person using them. So kids, don’t try this at home. 😀

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