Open memo to graphic designers

I don’t want to be the jerk who hurts your feelings, but you have to be told. Pretty sites are pretty – don’t get me wrong. But function matters more than artistic merit.

A Web site’s sole purpose is to easily convey a message, share information, engage interaction, or guide a point of conversion (or “know,” “go,” and “do” as Google defines them).

And if your design impedes on any of these purposes, then I do not care how pretty your pretty gets – it’s wrong.

I’m saying this on behalf of all the future smart phone users who just want to call the company of your pretty web site with flowers, just want directions to a popular restaurant in a town they are not familiar with, etc.

Make it simple first, Mobile First, and from this find your pretty Responsive Design you seek artistically.